MOBILE APP ANALYTICS
Mobile usage is exploding. With most people using mobile devices to carry out their daily task, it is evident that brands and businesses would utilize this attention for good use. With mobile ads comes mobile analytics and it is a brand’s best friend. With android and IOS app analytics, a brand could understand the users behavior and develop the app accordingly. The app analytics agency specifically deals with understanding this behaviour. Radon Media’s app analytic services will not only help you setup strategies to understand customer behaviour but also utilize this opportunity.
What is Mobile App Analytics?
App analytics is a method of measuring and analysing data generated from mobile platforms and properties like mobile sites and applications. Without mobile analytics, brands would be just experimenting blindly in the dark without any proof to backup your changes. This is why it is important for brands to work with app analytics companies to be able to track your progress while achieving the ultimate goals. App analytic agencies will leverage their experience to track the most important parameters affecting your business.
Radon Media’s app analytics service lets you track, measure and understand how mobile users are interacting with your mobile sites and apps. If your business is heavily dependent on the app, understanding how users interact becomes vital for your business to thrive. Our app analytics consultants will give you insights to how users interact within the app and come up with an action plan to further improve the product.
A recent study showed that there are more than 6.5 million applications in the leading app stores, so to stand out and craft compelling user experiences, it is a must to have insights that only app analytics can provide.
How Do We Map Out Your Mobile App Analytics Journey?
We carry out mobile app analytics in two phases-
1. Tracking, collecting, storing, and managing data
2. Analyzing and reporting data
Data Gathering
Data in all forms like events, user behaviour, demographics, notifications, etc is captured by our team and drafted in form of a report or dashboard. Our app analytics consultants will use various tools to gather data acquired within your business app.
Creating Retention Strategyn
We then, create a strong retention strategy which is the heart of mobile app analytics. The average Android app and iPhone app loses about 80% of its daily active users within the first 3 days and about 90% by the first month. The primary responsibility of our app analytics service is to retain and nurture your existing customers. Whether it’s an android app analytics or an ios analytics, we have a strategy to retain both sets of customers.
Analyzing the Behaviour
we analyze the numbers, find your problem areas and finally go into the behavioural layer of figuring out why users are churning and how you can retain them. With the help of app analytics tools our team then designs a custom dashboard with various parameters, reports, and metrics which give insights into your KPIs like revenue, customer retention and engagement. Using which you can plan your further development process. Our app analytic company will also help you carve out your future strategy.
Monitoring the real-time Data
With the analytics dashboards, we monitor your real-time data and negative metrics like app uninstalls. We integrate app analytics into your marketing channels, so that you’ll be able to deep dive into your customer data and gather valuable insights to serve them at all lifecycle stages.
Why Prefer Radon Media?
Our Experience
Having worked across 250+ clients, Radon managed spends worth Rs. 1,000+ Crores across a wide spectrum of industries.
Our Specialization
Radon Media specializes in boosting the ROI. Our marketing strategy will ensure your business skyrockets in your domain crushing all the competition.
Unique Methodology
We helped business gain speeds by following a unique methodology. We have the secret sauce to make your business gain pace in the market.
Brilliant Tools
Our intelligent tools works as a catalyst to boost your revenue and tell exactly how your business operates digitally. We have the data centralization tool which integrates all the marketing and sales data in one place and help you map user journeys.
Effective Team
We have an effective who manages your campaign right from the beginning and helps you every step of the way. Working with Radon Media will show how an effective team can change your business scenario.
Planning to get started with Mobile App Analytics?
Let’s discuss your project! We’d love to hear from you!
