ANALYTICS AUDIT
Analytics audit is one of the first steps you take while developing a measurement strategy. Continuously evolving organizations need a clearly defined measurement strategy to adopt the ever-changing market conditions. The website analytics audit sets the foundation for long term goals and forms the basis of your business strategy and website architecture. Our analytics audit company can map out your whole marketing strategy base on the audit.
Analytics Audit is one of the services we offer to obtain reliable data for your business. This reliable and relevant data can help you make the right decisions for the growth of your business.
What is Analytics Audit?
Your website is a silent salesman that pitches for your business everyday, whereas the data received from your website is the essence of your business. It gives you insights into the customer journey and behaviour, which will help you create a user-friendly interface as well as content. This data plays a significant role in your business’s growth as it will help you make smart marketing decisions. With Analytics Audit tools and services, we analyze the received website data of your company and help you understand the areas for improvement. In an era, where everyone is busy collecting information, data audit helps you extract meaningful insights.
We help you avoid any mistakes that can affect your data collection and ROI. We run both basic and advanced analysis of your website. Our analysts measure everything from Campaign Tagging, Email Tagging, Event Tracking, Custom Dimensions/Variables, Custom Metrics, Grouping, Segmenting, Paid Search to PPC Landing Pages.
We are well versed with Google analytics audit along with all the other important tools available in the market. Google captures the majority of share when it comes to analytics and hence we have experts who can specifically handle your google web analytic properties. Google Analytics audit is the first step in setting up your analytical journey.
Analytics and data audit also helps to improve the site’s performance, carry out an in-depth analysis of lost sales/leads, increase traffic, and ultimately attain better ROI.
For this, we identify core problems and devise strategies to resolve them.
We, at Radon Media, provide analytics audit services for businesses with the goals set to find out:
– Whether the goals are specified properly
– If the collected data is accurate
– If the marketing channels are generating traffic
Our Analytics audit company specifically deals with identifying the inefficiencies and rectifying it. The analytic audit services of Radon Media has been praised in the past for changing the fortune of businesses.
What is Our Approach?
No matter what digital tools you use, the process from Radon Media will follow the following format to ensure that all parameters are taken into consideration. The end data audit result obtained provides accurate and complete data sets to support your organization.
Discovery & Strategy
The key to obtaining the desired result at the end of an analytical data audit is to discover the appropriate data sets to support your business. Through a detailed website and application audit, we develop a set of objectives. Then by comparing the objectives and goals to the tracking parameters, an analytical structure is built and documented in the analytical audit strategy. This step is crucial in any analytics audit service, be it a google analytics audit or any other tool. This step sets the tone for succeeding steps.
Setting Up Data Collection Parameters
Once the analytical data audit strategy is built, our team will transfer the objectives into data collection parameters. This includes defining the data layer and working closely with your development team to implement accurate data sets and perform a code level audit. The chosen tag management is configured with data layers to assist both analytical and marketing data needs. All the customizations needed by a business is set up and managed by the tag management system.
Audit Implementation Report
Once the data extraction parameters are set, an audit implementation report is built to ensure that the set objectives are heading in the right direction. The reports are generated and delivered at a preset frequency. Whether you gather data from the analytical tools like Google analytics or use a separate third party tool, Radon media can seamlessly work with your team to ensure that all your objectives are met.
Why Prefer Radon Media?
Our Experience
Having worked across 250+ clients, Radon managed spends worth Rs. 1,000+ Crores across a wide spectrum of industries.
Our Specialization
Radon Media specializes in boosting the ROI. Our marketing strategy will ensure your business skyrockets in your domain crushing all the competition.
Unique Methodology
We helped business gain speeds by following a unique methodology. We have the secret sauce to make your business gain pace in the market.
Brilliant Tools
Our intelligent tools works as a catalyst to boost your revenue and tell exactly how your business operates digitally. We have the data centralization tool which integrates all the marketing and sales data in one place and help you map user journeys.
Effective Team
We have an effective who manages your campaign right from the beginning and helps you every step of the way. Working with Radon Media will show how an effective team can change your business scenario.
Planning to get started with Analytics Audit?
Let’s discuss your project! We’d love to hear from you!
