There is no denying that brands need videos, a video can explain a lot of things in a short span of time making it easier for your audience to understand your business. Especially, in the last few years, due to the rise of social media video content has been consumed widely compared to any other format.
When it comes to video streaming platforms, YouTube is the king. As of 2023, over 2.7 billion people access YouTube at least once a month, indicating its immense popularity and influence in the digital sphere.
Recent data highlights Youtube’s global reach and user demographics: India boasts approximately 467 million YouTube users, while the United States follows closely with 246 million users. Surveys conducted in 2023 reveal an even split in the audience, with 48.6% male and 51.4% female viewership. Moreover, 92% of users turn to YouTube for information and knowledge, with a significant portion relying on the platform for news.
Utilizing YouTube can significantly enhance a brand’s visibility and engagement, as its seamless integration with other digital platforms facilitates widespread sharing and interaction.
Here are some tricks you can implement in order to make your content more interesting and engaging.
12 Tips and Tricks to Improve Your YouTube Content in 2024
Share links that start playback at a specific time
Let’s say your audience is discussing something on Facebook. You notice that you have covered this topic in your YouTube video.
But the topic begins 30 seconds into the video and the audience may find the initial content irrelevant. No problem, you can share the YouTube video starting from a specific time answering the issue of your target audience.
Just click on the share button, which will prompt you a “start at” option. Type the time mark at which you want your video to start playing after you check the box. The URL of the video changes displaying t=20s, the mark at which you want your video to start.
Understanding Your Niche and Creating Audience-Centric Content
To succeed on YouTube, it’s crucial to understand your niche – the specific area or topic you’ll be focusing on. This could be anything from cooking and gaming to fashion or technology.
Your content should cater to a particular audience within that niche. Think about who your ideal viewer is – their interests, demographics, and preferences.
When deciding what kind of content to create, consider your own passions and expertise. Making videos about something you genuinely enjoy and know a lot about will not only make the process more enjoyable for you but also more engaging for your audience.
Choosing a Relevant YouTube Channel Name
Your channel name is often the first thing people see when they come across your videos, so it’s essential to make it clear and relevant.
Ideally, your channel name should give viewers an idea of what kind of content they can expect to find on your channel. For example, if your channel is about travel, including the word “travel” in your channel name can help attract viewers interested in that topic.
Optimizing Video Titles with Keywords
Video titles play a significant role in determining whether your videos will be discovered by potential viewers. Including relevant keywords in your titles can improve your videos’ visibility in YouTube search results.
Think about what words or phrases your target audience might use when searching for content like yours, and try to incorporate those keywords into your titles naturally.
Creating Unique and Branded Video Thumbnails
Thumbnails are the small images that represent your videos in search results and on your channel page. A compelling thumbnail can significantly impact whether someone decides to click on your video or not.
Design thumbnails that accurately represent the content of your video and stand out from the crowd. Including text, vibrant colors, and clear images can help grab viewers’ attention and entice them to click.
Use 360-degree videos
360-degree videos have a higher engagement rate than the normal videos. Consumers prefer 360-degree videos since it creates more immersive experience than the traditional videos.
Having 360-degree videos will increase the chances of customers engaging with your content.
Leveraging Time Stamps
Time stamps are links in your video description that allow viewers to jump to specific points in your video. This can be particularly useful for longer videos or tutorials with multiple sections.
By including time stamps, you make it easier for viewers to find the information they’re looking for, improving their overall viewing experience and encouraging them to watch your video for longer periods.
Adding Captions to Your Videos
Captions provide text-based versions of the audio content in your videos, making them accessible to viewers who are deaf or hard of hearing. Additionally, captions can improve your video’s search engine optimization (SEO) by providing more text for search engines to index.
While YouTube automatically generates captions for your videos, it’s essential to review and edit them manually for accuracy and clarity. Poorly generated captions can detract from the viewing experience and even misinterpret your content.
Socializing and Engaging
YouTube is not just a platform for uploading videos – it’s also a community where creators can interact with their audience. Engaging with your viewers through comments, live chats, and community posts can help build a loyal and dedicated fan base.
Responding to comments and questions shows your viewers that you value their feedback and are actively involved in your channel. Hosting live chats and community posts can further strengthen your connection with your audience and encourage them to return to your channel for more content.
Create GIFs to Increase Engagement
GIFs are great to engage customers and you should definitely make them a part of your marketing strategy.
This is one of the best tricks to engage your target audience. Rather than using GIF from online available libraries, you can create customized gifs using any video from YouTube. This way you are creating niche content which is highly relevant to your audience.
This is a very easy trick.
- First, find your favourite YouTube video.
- Edit the URL by adding ‘gif’ after ‘www.”
- The screen will automatically get redirected to gifs.com
- Here you can edit the video to create your desired GIF.
Once you create a GIF, you can share it on other social media platforms
Creating Custom Playlists
If you have too many videos uploaded on YouTube in various categories, it may confuse your users while navigating through your channel.
It is advisable to create a playlist of different videos grouped together. Playlists are curated collections of videos grouped together by theme, topic, or series. Organizing your videos into playlists can make it easier for viewers to discover related content and encourage them to watch multiple videos in one sitting.
YouTube also provides an option to collaborate with other Youtubers by providing a “collaborate” option. You can switch on the collaboration option from your playlist; you will get an invitation link, which you can share it with your friends or other YouTube influencers. This way you invite them to upload videos on your YouTube channel and build relationships with other influencers.
When creating playlists, consider how your audience might want to consume your content. Grouping videos by topic or series can help viewers find what they’re interested in more quickly and keep them engaged with your channel for longer periods.
Using Live Streaming to Promote Your Channel
Live streaming allows you to broadcast video content in real-time, giving your audience an opportunity to interact with you directly. Live streams can be used for Q&A sessions, product launches, behind-the-scenes looks, and much more.
Saving your live streams as archives allows viewers who missed the live broadcast to watch the recording later. This extends the lifespan of your content and ensures that viewers have multiple opportunities to engage with it.
Staying Updated with Google Trends
Google Trends is a tool that allows you to see what topics are currently trending in search. Keeping an eye on Google Trends can help you identify popular topics related to your niche and create content around those subjects.
Creating content around trending topics can help attract more viewers to your channel and keep your content relevant and up-to-date. However, it’s essential to strike a balance between creating trendy content and staying true to your channel’s unique identity and audience.
Add transcript to your YouTube videos
Adding transcripts to your videos will make it easier for your audience to understand your video. Also, transcripts act as keywords when users are searching for videos on YouTube or Google.
By default, YouTube create transcripts of all the videos you upload. You need to enable the option in order to make users see your transcripts.
YouTube also provides an option to edit the captions created automatically. Once edited, the caption will display your revised edition.
- Go to your Video Manager
- Next to your video, you have an edit option, click edit>Subtitles and CC.
- Click on the caption track you want to edit.
- Click on any line you want to edit.
- Save changes.
YouTube also provides options to adjust your caption timings, remove captions that you added and remove captions generated automatically.
Conclusion
As time marches on, the shift towards video content becomes increasingly pronounced. This means that to remain competitive, you must invest in creating videos. YouTube offers a cost-free platform for uploading your videos, enabling you to easily share them across various channels.
However, merely producing and posting videos isn’t enough to make an impact. It’s crucial to prioritize both the style and caliber of your content. By adhering to these guidelines, you can undoubtedly craft compelling videos that captivate your audience.
