When a user visits your website, you have only 2-3 seconds to capture their attention. At least when it comes to websites, the phrase “The first impression is the last impression” is indeed true. When the success of your website is based on those crucial 2-3 seconds, your User interface becomes a crucial part of the design. Whether or not the users end up being converted depends on those 2-3 seconds of interaction.
This little crucial fact made marketers more nervous. How are they supposed to capture the attention in such a small span of time?
Well, the answer is by focusing on the user interface.
User experience is one of the ranking factors in Google algorithms. The reason being that your website must make the customer feel safe before they give you their contact details or any sort of information. Needless to say, your website has to be your most engaging and the best of all marketing agents. Your website can be your most powerful tool — and this can translate into positive ROI or negative ROI. It’s a core anchor for your digital marketing and acts as a salesman 24/7.
Web design, colour scheme, image size, your call to action buttons, your content, all plays an important role in keeping the visitors engaged and optimizing conversion rate.
Marketing fields are very dynamic and new trends could make your website look old and outdated hampering your engagement and conversion rates. Hence it is important to keep yourself updated with the latest marketing trends. Designing a website requires a thorough understanding of navigation and customer behaviour in both a general sense and specific to that industry.
Sometimes, your website is so inefficient, all you could do is redesign it. But most of the time, changing some key elements is enough to boost your conversions.
Some of them are briefly listed below:
1) A Clear Call-to-Action Button –
When it comes to providing a quality experience, the call-to-action button plays an important role. CTA’s must be properly placed throughout your website which can map out the user journey. Conversions, engagement, revenue, and profits of your business solely depends on your CTA. Your CTA must be a specific colour, enticing users to take a specific action. Be precise while choosing the word for your CTA button. Words like explore, start, Buy Now, Discover is proven to be enticing.
2) Effective Use of White Space –
In Spite of being one of the most important aspects of web design, this part is always forgotten. The use of white space helps you achieve a great web design. According to designers, white space around text and titles increases user interaction and improves user experience. White space makes your content more legible and easy to read. However, you need to balance the use of white space with an important function. White space is not merely a blank space, it’s a part of website design that allows the object to exist on the Web page. It also guides visitors to navigate from one object on the page to another.
3) Provide Precise Information –
By using bullet points on your website, you can make your user go through the important information. It makes large and complex pieces of content more user friendly. While a large piece of text can be boring for most of the users, using bullet points can help you ensure that the content is actually being read and not just skimmed through. It also makes your website more attractive and users can easily navigate to the required information.
4) Optimize Page Speed –
As mentioned earlier, you have only 2-3 seconds to capture the user’s attention. But what if your website takes more time to load and the user is not interested in waiting for that time? Optimize landing page, website content, reducing image size, rectifying the technical errors is important while optimizing for speed. There are several online tools that can help you optimize the website for speed.
5) Be Colour Conscious –
In order to make your website more appealing, you should know a great deal of colour theory. It is important to have the right colour combination throughout your website. The colour decides the tone of your brand and your website. A huge percentage of acceptance or rejection factor depends on this factor alone. The colour combination you use must depend on the product or service you are providing.
6) Never Forget the Power of Visuals –
Visuals will capture the better part of your user’s attention. Be it graphics, real-life images, videos, GIFs or animation, you need to have high-quality visuals throughout your website. Your visuals decide the quality of your website and brand in the user’s mind. A picture is worth a thousand words is true in this case. Readers will easily understand your brand through visuals rather than texts.
7) Add a Chat Box –
Adding a chat box is probably the best way to engage your ideas. With AI, all the probable questions a user can have about your brand is fed in the chat box. WIth users interacting with your chat box, they will be more than satisfied and leave your website with all questions answered. Adding a chat box allows users to interact with your website anytime they find an issue.
8) Stay Consistent –
Consistency is the key element in designing a user-friendly website. All your web pages must follow a similar navigational approach, similar colour and messaging. Users should remember how they felt while browsing your brand. From headings to font size to type face, everything must be properly planned.
Conclusion
User experience and user interface can severely affect your engagement and conversion rates. Study your brand properly. Look what others in your industry are doing and how your industry overall approaches the web designing process. Web design is never complete, you’ll always have to make changes based on customer feedback. But at least you should strive to get the basics right. You’ll be surprised to know how many people get stuck even while following the simplest and basics of steps.
