Supply Path Optimization (SPO) is a critical strategy in digital advertising, with 87% of brands, agencies,…
Lakeer Kukadia
Lakeer Kukadia
Founder & CEO at Radon Media Lakeer is an accomplished entrepreneur and data-driven marketer who has propelled his agency, Radon Media to become one of the leading Google Premier Partners in India. With over 14+ years of experience in the Digital and Performance Marketing realm, he is a strategic thinker dedicated to solving business problems. He usually talks about Digital Strategy, Performance Marketing, Pay-Per-Click (PPC), leveraging tools like GMP, Google Analytics, Adobe Analytics, and more. He has been a known figure in shaping future digital marketers through Digital Marketing training and has been a visiting faculty at leading management institutes. He has trained around 500+ working professionals and students. With his expertise and exceptional passion to share his knowledge, he has been a trusted leader in the industry.
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Ecommerce
Gen Z Purchasing Power: Understanding How Gen Z’s Digital Behavior Shapes Marketing Trends
Born between 1996 and 2010, Gen Zs are the generation grown up in the digital age,…
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Staying ahead of the curve has become the need of today’s marketing world. It basically means…
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The digital age continues to provide a foundation for emerging technologies. With each new technology, the…
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Google chrome recently announced the complete phasing out of third-party cookies. Starting from January 2024, we…
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Ecommerce
Charting the Course: Global Retail E-Commerce’s Trajectory Towards $8 Trillion USD by 2027
In 2023, the global retail e-commerce landscape saw a staggering $5.8 trillion USD in sales. But…
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There is no denying that brands need videos, a video can explain a lot of things…
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Content Marketing
Empowering Purpose: How to Craft Impactful Content and Build Purpose-Driven Brands
Numbers don’t lie, do they? Purpose-driven companies witness three times faster growth than their competitors. Now,…
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The world is constantly on the move, and so are our lives! The surge of online…
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Behavioral economics is a fascinating field that combines psychology and economics to understand how humans make…