Artificial intelligence is a science that deals with building intelligent machines which can think and act like humans. It holds exceptional opportunities for many industries. Every Industry that you speak of is either terrorized or fascinated by the advent of artificial intelligence.
The impact of artificial intelligence and machine learning goes far beyond than basic tools. It changes the fundamental way of how we carry out our business activities. While many people are terrified by artificial intelligence replacing their jobs currently artificial intelligence is creating jobs. It is impacting businesses in a way that multiplies its efficiency by almost threefold.
More and more industries are looking for supercut artificial technologies to drive their business. As a business owner, you should be looking for discrepancies and inefficiency in your business and find a way to incorporate artificial intelligence as a remedy. Gather insights of your business in one place could really help you discover new patterns to run your business.
What is Artificial Intelligence?
Artificial intelligence is a science of creating intelligent machines and devices which are capable of thinking and reacting like human beings. Artificial intelligence is been treated as the next step of the industrial revolution.
It is believed that artificial intelligence and machine learning holds solutions to the majority of the problems we are facing today. Also, AI might help us predict problems which could occur in the future. Artificial intelligence possesses the capability of creating new technologies, new industries and new environment.
Different Types of Artificial Intelligence
It’s not that AI is altogether a complete technology and is ready to be implemented. Different industries are witnessing different growth rates and based on that different type of artificial intelligence. From small analytical tools to large robots, artificial intelligence is slowly adapting and can be divided into three types.
- Artificial Narrow Intelligence: The weakest form of AI developed for a particular task.
- Artificial General Intelligence: A human-level AI which possesses the ability to perform tasks like a human being.
- Artificial super intelligence: A superior form of intelligence which works smarter than humans.
How Artificial Intelligence is Impacting Digital Marketing to Increase its Efficiency?
Following are some ways AI is impacting internet marketing. Digital Marketing agencies needs to understand then changing technological behavior in order to evolve and adapt accordingly.
#1 Understanding Consumer Behaviour
With data being gathered around each step of a customer journey, AI could help marketers to understand which customers are more likely to respond to your marketing efforts. For Google and Social media ads, it helps you to set your goals and target audience and the tool automatically recommends strategies to achieve maximum efficiency.
#2 Reducing the load time of web pages
When you have AMP, it automatically judges your content and shows up in priority places like news feed and featured snippets. Implementing AMP means you increase your chances of featuring first in search engines and drive valuable traffic.
#3 Delivering Personalized content to your user
With artificial intelligence, you could gather various data points around your user. You can personalize content around your user behaviour to deliver the best customer experience. You also have the power to automate your messages based on user queries. This way you can save time and send relevant information to your user. Artificial intelligence helps you capture the micro-moments and interaction and provide valuable feedback.
#4 Uncovering New Opportunities
Machine learning can analyze tons of data and predict what step a user is more likely to take next. It understands billions of search queries and helps figure out how close a user is to make a purchase. Artificial intelligence could uncover opportunities which were not previously possible. It also helps you understand your shortcomings and take appropriate steps.
#5 Scaling Your Marketing Efforts
Creating Content has become much easier than it was 10 years ago. Artificial Intelligence deploys various tools which you can use to scale your content marketing efforts. The data extracted from your sales and marketing CRM’s help you create some valuable content around your user intent and queries. Major brands like Nestle, IBM, Netflix uses AI to deliver customer-focused content.
Application of Artificial Intelligence in Your Digital Marketing Strategy
We have carefully analyzed how different AI applications are helping digital marketers and firms to create content, optimize advertising budgets and create a digital marketing strategy.
- Creating Content
Even though AI still cannot write specific niche content there are tools and websites who could write a pretty decent in certain areas. Forbes has already been using these kinds of tools to write articles. AI can already write data and insights based on the data we feed.
Using fill in the blanks and pre-designed templates, these AI tools could write content similar to a human being. Hundreds of articles in major publication sites are written by these AI tools.
- Content Curation
AI not only helps you create content but also help to curate it according to your needs. Content curation helps websites to curate content based on the audience’s interests and their previous buying behaviour. Netflix, Amazon, Google all use this content curation tools to provide answers and recommendations to their users.
You can use these tools to show your blog visitors various articles and content they could find useful, based on the posts and topics they have already consumed. This would definitely make them stay longer on your website.
- Email Marketing
Email is the most personalized form of marketing. Here you need to be ultra-specific in terms of addressing your audience. Brands today are using AI to accomplish this.
Machine learning could help businesses to analyze millions of data to predict what is the best time to email a consumer, what should be the frequency of emails, the type of content they like, and which email and subject lines could grab maximum attention.
Sure, we have A/B testing methods are available but they are time-consuming. In this way, personalized AI becomes your best friend.
- Web Design
If you think, web designing could only be handled by a web designer, you are wrong. With AI and machine learning tools it has become easy even for non-designers to create a functional website.
Today there are applications and software, that uses artificial intelligence to design a website based on text, images and your content. They can make professional websites in much less time in unbeatable time.
- Chatbots
Customer care applications are slowly becoming a thing of the past. With chatbot applications, the process of automating responses to potential buyers has become easy. The chatbots use machine learning to understand user queries and respond appropriately.
Chatbots have many other benefits, it can serve your customers 24/7 and retain their data for further processing. They never lose their patience and can serve several customers at once.
- Predictive Analysis
Predictive analysis is using historical data and statistics to predict the probability of future predictions. Predictive models are being applied in numerous areas and digital marketing is no exception. These models are necessary to predict future market conditions, the probability of a prospect becoming a client or which clients are more prone to make repeated purchases. Web analytics is important for any business which is looking to efficiently manage their advertising spends.
The key is predictive analysis is as good as the data you provide while creating them. This AI application could transform you from reactive marketers to pro-active marketers.
- Digital Advertising
Facebook and Google already use machine learning and artificial intelligence to make marketers develop user-friendly and optimized ads. Google Ads already has a system where it lets advertisers bid the lowest possible conversion rate.
The AI is also powerful enough to understand your advertising requirements and suggest a proper target audience. To achieve this the algorithms analyzes user’s information like age, gender, demographics, their interests and other vital information to detect the best audience for that particular brand.
- Voice Search
The way users search information online has changed. With voice search devices on the rise, in the coming years machine learning is going to be more precise due to this additional information input.
Voice search forces digital marketers to create the content around more conversational tone. So all the keywords that you use needs to adapt a more conversational language based on what user is more likely to say. A brand creating a strategy around voice search would be able to attract more organic traffic.
Conclusion
As you can see various digital marketing domains get affected by Artificial Intelligence and AI. It is promised to give you a new standard of productivity, efficiency, and profitability. The decision to embrace AI and boost your productivity or lose yourself in competition is up to each business individual.
AI isn’t here to steal your jobs or replace you completely but increase your efficiency as a marketer. Adoption of AI could unlock a greater level of creative and strategic potential. But for this you need to adapt to the latest technologies and get onboard with AI.
AI helps businesses and individuals to work through those blind spots which were impossible to uncover before. As a marketer and business owner, it is time to identify your inefficiencies and incorporate AI wherever possible.
The first step of the AI and machine learning revolution was to gather Data. The majority of businesses today are good at gathering data but processing and analyzing is where they lack. Artificial intelligence could help you get accurate insights and drive economic and optimized driven decisions.
