Having an E-Commerce Website is one thing, but running a successful ecommerce website requires a different skill set and dedication all together. While ecommerce SEO strategies run parallely to traditional SEO tactics, there are a few things you could do to rank your business higher in the google search engine.
This blog post will teach you some basic E-commerce tactics, employing which you can register big wins in your ecommerce business.
Write Attractive Product Descriptions –
Write unique product descriptions that strengthens and reflects your brand. The description must be attractive enough to lure your customers into making a purchase.
Unique copywriting is important when a similar product is available on thousands of other ecommerce websites. The product descriptions must be SEO optimized meaning they should be written with a blend of keywords+branded words. Ecommerce optimized content will help you attract organic traffic which results in better conversion rates as customers come to you searching for a solution.
Design a Good Ecommerce Structure –
Search Engines depend on site architecture to understand and discover all the pages on your website. You cannot design an ecommerce website without a proper structure in mind. Your ecommerce website should be easily navigable by the users. Make it simple and scalable. Try to get your user to make a purchase with a minimum number of clicks. Keep your product and category page separate. There is nothing worse than a user getting lost on your ecommerce website. If you are not experienced in designing an ecommerce website, you can always hire an ecommerce seo agency, who specializes in handling these kinds of businesses.
Don’t Forget Mobile Optimization –
Majority of ecommerce business happens through mobile devices. So optimizing for mobile devices should be your first priority while developing ecommerce SEO strategy. Even google rewards website with mobile-first index. Meaning while ranking your website in search engines, Google also checks how your website is compatible with different devices. If you are planning to hire an ecommerce SEO agency, you must first ask them their experience with mobile ecommerce.
Keep an Eye on Page Loading Time –
Research teels that 53% of website visitors will leave a mobile page, if it takes longer than 3 seconds to load. This is a useful piece of information for ecommerce website owners. Since your business model heavily depends on people making purchases, you cannot afford to lose half of your prospects. User experience should be one of the top priorities while developing an ecommerce SEO strategy and page loading speed is part of that experience.
Google’s Page Insights is a tool that will help you gain insights from google perspective.
Customer Reviews and Engagement –
Ecommerce SEO strategy is incomplete without a plan to receive more positive reviews. First thing customers look at while buying an ecommerce product is reviews by previous customers. Create an incentivised program to make your customers leave positive reviews on your product pages. Word of mouth is still a powerful marketing tactic and reviews are just a digital marketing version of word of mouth.
Target Long-Tail Keywords Through Blogs and Articles –
Content is a silent brand ambassador of your business. Creating high quality content is a sure shot way to attract more customers. With content you can target long tail keywords and variation of your core keywords highlighted on product pages. If you are selling clothes, you should choose fashion as your niche and create a resource to help people solve their problem and consequently buy your product.
Conversion Rate Optimization –
It is not enough to just attract a huge amount of traffic to your ecommerce website, you should be able to convert the traffic into useful sales. This is where conversion rate optimization comes into picture. In my opinion, you should consider hiring a professional who is expert in dealing with Ecommerce SEO. This is an area which can immensely prove beneficial in the hands of an expert.
Using analytical data, past purchases, A/B testing, you can meticulously work to identify the reason behind conversion and optimize those factors. Sometimes a simple change in content could cause a boost in organization. But It is more than that, to be a CRO expert you need to have an analytical mindset.
Strong Interlinking Strategy –
Ecommerce SEO runs parallely to traditional SEO. Placing relevant links throughout your web pages could help your audience to navigate your website and find relevant content or a product. As long as you are not keyword stuffing your pages, this trick will just work fine. Ecommerce SEO strategy also has a link building plan and this link building plan is incomplete without internal links. Google also rewards websites with a good internal linking structure.
Prioritize User Experience –
There are tons of ecommerce websites selling similar products, the only way you could get ahead in the competition is by providing a great user experience. Carve out the path of least resistance from landing page to checkout. This will not only boost your conversion rate but also help you in your google rankings. Google algorithms pay very keen attention towards user experience and reward websites following all the guidelines. The ecommerce SEO agency you hire should definitely have an UI/UX expert.
Leverage Video and Social Media –
Remember how important it is to write attractive product descriptions? Well, you can also add video to your product description page instructing your customers how this product can solve your problem. Most customers today prefer videos for product description as it provides better information for consumer decision making. You can embed youtube videos in your product pages. This works best since youtube videos independently can serve as a marketing tool for your products. Like Ecommerce SEO, even your youtube channel could be optimized for better visibility.
Conclusion –
Ecommerce SEO is something which you should take seriously if you wish to grow your business for a long term. The best thing about SEO is that it takes some time to show you some results but all your efforts work for a long period of time.
Ecommerce SEO strategy can work in-house but if you take your Ecommerce business seriously, you need to hire some who eat, breath, and sleep ECommerce SEO. Hiring an ECommerce SEO agency would give you access to their experience and strategies. They are trained to look for opportunities and can look at your business from their own perspective.
