Web Analytics is the process of collection, reporting, and analysis of website data. It comprises of collection and processing of data, followed by generation of KPIs and finally, the creation of an online strategy.
By using web analytics you can analyze the minutest detail of your website data like the users visiting your website, where are they coming from, what actions are they taking after landing on your site, the device they are using, their demographics, everything.
Web Analytics tool provides a report with different dimensions and metrics which can be measured to gain insights into the received web data and understand the areas of improvement.
These tools come with an interactive interface that gives liberty to measure or create dimension or metric as needed.
Here are some of the popular web analytics tools that you can use to gain more understanding about your website traffic.
1.Google Analytics
It is a freemium web analytics service offered by Google that was launched in November 2005 which tracks your website traffic. A survey has it that over 30 million to half of all websites are using GA. It comes with motion charts and graphics that monitor data in real-time.
With GA, you get the liberty of integration and customization.
You can integrate GA with other Google products like GTM, website optimizer, Adwords, Public data exporter which will give accurate and reliable data insights.
In customization, you can create custom reports, dimensions and metrics according to your business needs and goal analysis.
2.Adobe Analytics
Adobe Analytics is a paid analytics tool that has a few similarities to Google Analytics 360. It avoids sampling, custom tracking flexibility and has notable benefits like tracking entry pages and the ability to visit the success events.
Adobe Analytics tracks user activity on social media, third-party data integration and videos for mobile users.
Its advanced segmentation helps to easily understand the aggregated data.
This feature allows you to spend more time to implement new and improved strategies.
3.CrazzyEgg
Crazy Egg, founded in 2006, allows website owners to create tests to figure out what people are doing on their website.
It’s confetti and Heatmap features are simple and affordable heat mapping tools that show you exactly where visitors are clicking on your pages, so you have a visual reference of how they interact with your sites. This will let you segment the data by keyword, geolocation, time of day, the referral source, and many other options.
In other tools, all links to the same URL are treated as one. Whereas, Crazy Egg differentiates between all the sources.
4.Clicky
Clicky, a free web analytics tool, if your site generates less than 3000 views a day. A minor fee is charged for more than 3000 views.
It lets you see about everything about your website traffic and combines historic reporting with real-time website monitoring in a very smooth way.
The most interesting feature of Clicky is Twitter Search Tracking, which lets you monitor Twitter tags, keywords, and retweets on the social media platform.
ClickyTouch, the iPhone app, allows you to stay up to date with all your analytics on the go.
5.Foxmetrics
Foxmetrics is an analytics and personalization solution that enables you to interact with your data, comprehend what the numbers and figures mean, and deliver insights that drive decisions and steer your business to success.
It also allows you to access your analytics via your phone and lets you track software installations and newsletter views, which most web analytics tools fail to do. It also allows easy integration for any third-party applications that you wish to have alongside.
6.Mixpanel
Mixpanel, founded in 2009, is a business analytics tool that tracks user interactions with web and mobile applications and provides targeted communication with them.
It allows you to integrate proven methods that would work on your site to strengthen the required pages and better plan future ones.
It is the only analytics tool with a strong AI to recognize voice search queries and an intuitive machine learning user interface that uses modeling to uncover concealed insights within a data set.
7.KISSmetrics
KISSmetrics is a powerful and simple people tracking solution that helps you to increase customer acquisition and retention rates to make smarter business decisions and boost your ROI.
It shows you how a website user leaves your page and what he does after bouncing back from your page and offers a full-time report, which is automatically updated in real time to keep you aware of growing trends.
Here, you can easily set up events and nearly everything centered around events, funnel reports, cohort analysis, people reports, and A/B test reports.
Conclusion
There is no “one size fits all” concept when it comes to using Web Analytics tools. Every business is different with different goals and KPIs. It’s super easy to measure data from these tools but understanding the fact that by measuring which metrics and dimensions you’ll be able to generate business and take future decisions is tuff.
