Case Study | Sport My Look
Radon Media’s Strategically Executed Campaigns Help Sport My Look Achieve 146% Increase in ROI
The Client knew search marketing played a crucial role in the purchase process. However, it did not have a clear understanding of the role of non-branded search keywords played and what affects those keywords had on branded searches and how they lead to sales.
Key Industry
- Clothing
- Internet
Key Sector
- Analytics
The Goals
- Grow online sales and conversion by replacing an underperforming marketing campaign.
- Maintain the ROI @2x +.
The Approach
- Launched various Search & Display campaigns targeting Males, Females & Kids separately. Multiple relevant generic campaigns were introduced.
- Campaigns targeting Females & Kids were the major focus in order to generate high ROI.
- Various Campaigns & Ad Network strategies were implemented to keep the CPA in control.
- Launched Dynamic Remarketing Campaigns to boost the ad engagement & ROI.
The Results
- A marked uplift in online traffic, conversion and sales.
- 150% increase in sales.
- 146% increase in ROI.
- Improved online brand awareness.
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