LANDING PAGE OPTIMIZATION
Website development has seen some tremendous changes in the last few years but website performance still depends on only one parameter: User Experience. It’s all about keeping your users hooked. User insights are the most important ingredient while designing the user experience, understanding what users think while going through your website. Landing page optimization is a process of improving elements on a website in order to improve conversion. Landing page optimization is one part of conversion rate optimization and primarily involves A/B testing to improve conversion rate of a particular landing page.
What is Landing Page Optimization?
Landing page is a key component of many online advertising campaigns. A landing page is a specifically designed page whose main goals is to capture quality leads or generate more sales. A lot of money is spent in sending traffic to the landing page and hence one expects it to be perfectly optimized. Landing page testing is crucial for any advertising campaign to succeed. Landing page is focussed on driving more sales or leads, so it’s optimization can turn a business’ fortune and that’s where landing page conversion optimization comes into play.
Radon Media’s landing page A/B testing services will ensure that you receive the highest possible conversion rate from the visitors who visit your landing page. Landing page conversion optimization can help you lower your customer acquisition costs and maximize the value of money spent.
Radon Media has conducted landing page A/B testing services for a wide spectrum of industries and we know how each industry functions, what their customers think and what makes them buy the product. We know how small differences in A/B testing on your landing page could influence customer behaviour.
How Do We Optimize Your Landing Pages?
Our landing page optimization service specifically deals with improving your conversion rate by conducting A/B tests on your landing pages. We study your traffic and create segments to cater a different landing page to each segment with little elemental changes in the design and Ad Copy.
Identify the Problem
First and foremost we identify why your landing page is not converting. We start by pinpointing specific problems. Our landing page optimization experts try to identify as many problems before trying to actually optimize the page.
Analyze the Variables
Once we identify the problem, it’s time to analyze the user data. We start by prioritizing depending on which element would influence the conversion rate of your landing page the most. We can then choose a number of variables to run A/B tests on.
Narrow Down the Elements
Now that you know the preference, you pick the element you want to A/B test. You are now able to develop a hypothesis stating what users might be more inclined to do. Meaning what elements would entice users to click through the ad and the landing page.
Run the A/B Test
Now it’s time to run the A/B test. We have analyzed the data, selected the variable and developed a hypothesis. At this stage we run the A/B test comparing the current version with new elements and the original landing page. We see which elements are having a positive influence on the customers.
Analyze the Data
Once the analysis is complete, you can check your data to know the winner. Take a look and see which version of your A/B test has attracted the maximum conversions. Once the landing page testing and optimization is done we can repeat the process if necessary.
Why Prefer Radon Media?
Our Experience
Having worked across 250+ clients, Radon managed spends worth Rs. 1,000+ Crores across a wide spectrum of industries.
Our Specialization
Radon Media specializes in boosting the ROI. Our marketing strategy will ensure your business skyrockets in your domain crushing all the competition.
Unique Methodology
We helped business gain speeds by following a unique methodology. We have the secret sauce to make your business gain pace in the market.
Brilliant Tools
Our intelligent tools works as a catalyst to boost your revenue and tell exactly how your business operates digitally. We have the data centralization tool which integrates all the marketing and sales data in one place and help you map user journeys.
Effective Team
We have an effective who manages your campaign right from the beginning and helps you every step of the way. Working with Radon Media will show how an effective team can change your business scenario.
Planning to get started with Landing Page Optimization?
Let’s discuss your project! We’d love to hear from you!
