MARKETING ATTRIBUTION
Marketing attribution is a practice of evaluating and discovering what touchpoints a consumer encounters before taking the desired action. The goal of attribution is to determine which channels, messages and creatives have impacted the desired set of actions. Today consumers do not follow a linear path of conversion and hence digital marketing attribution analyzes what factors have influenced the decision. With multi channel distribution, you get to know which channel is performing the best for your conversions.
What is Marketing Attribution?
Today the marketing landscape is way more complex than it used to be. The average customer navigated at least 5 channels before they finally make a purchase. It means your digital marketing landscape is more fragmented than ever. If your company uses multiple channels to discover and convert customers, you need to know exactly how each channel is contributing to your success. With multi touch attribution, you get to know how exactly each touching point has played its role.
Radon Media is a digital marketing agency which houses experts who have a vast experience of marketing attribution. Several popular models like multi channel attribution, multi touch attribution, cross channel attribution are implemented by our attribution experts. We follow different attribution models based on your business needs and goals.
Marketing attribution is a complex task and successful attempts of multi-touch and multi channel attribution may involve participation of your I.T. teams and Finance Team for goal setting and ROI. Radon Media has the experience of dealing with various teams across different industries and hence we can implement this procedure faster than ever. Different attribution models like linear attribution model, first interaction model, time decay model exist. We analyze your goals and choose the perfect one for your business. Sometimes we can even deploy cross channel attribution to see the correlation between any two of your marketing channel.
How Do We Implement Marketing Attribution to Your Channels?
With new channels being added to our marketing mix, managing and implementing a marketing attribution model becomes complicated. Radon Media has a set procedure to deal with these kinds of scenarios. As a result, our digital marketing attribution strategy will provide clearer results.
Set Your Goals
The first step to simplify the marketing attribution strategy is setting your goals. Radon Media, leveraging its experience will help you identify your goals. The goal will also help you decide which attribution model works for you. Multi channel attribution, multi-touch attribution, linear attribution model, cross channel, we have various options to choose from.
Define your Channel Goals
Once we define your marketing attribution goals, we narrow down your objectives to your channel-specific goals. We analyze how different touchpoints could affect your sales funnel and design the setup around maximum conversion attribution. But there are a number of cross-channel attributes which should also be taken into consideration. Based on the goals we choose an attribution model. It could be linear attribution model, time decal model etc.
Aligning Attribution Goals to Your Business Goals.
We make sure that your attribution goals are aligned with your business goals. Before we decide on the best attribution model, we connect with your internal team to explain how data attribution strategy works. The end goal is to amplify the conversion attribution but internal linear and cross channel attributions will help us get there. Most small and medium scale businesses follow linear attribution models, where each attributed interaction is rewarded with equal points.
We Prefer Radon Media?
Our Experience
Having worked across 250+ clients, Radon managed spends worth Rs. 1,000+ Crores across a wide spectrum of industries.
Our Specialization
Radon Media specializes in boosting the ROI. Our marketing strategy will ensure your business skyrockets in your domain crushing all the competition.
Unique Methodology
We helped business gain speeds by following a unique methodology. We have the secret sauce to make your business gain pace in the market.
Brilliant Tools
Our intelligent tools works as a catalyst to boost your revenue and tell exactly how your business operates digitally. The attribution tool helps you attribute your revenue sources to the right marketing channel. We also have the data centralization tool which integrated all the marketing and sales data in one place and help you map user journeys.
Effective Team
We have an effective who manages your campaign right from the beginning and helps you every step of the way. Working with Radon Media will show how an effective team can change your business scenario.
Planning to get started with Marketing Attribution?
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