INTEGRATION
Marketing technology (aka martech) is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. The focus of marketing integration is to optimize the individual process and drive more efficient results. With digital marketing being highly influenced by technologies, integrating them help businesses collect end-to-end data from different channels into one single platform.
What is Technology Stack Integration?
With the marketing technology landscape evolving rapidly, businesses today want to stay ahead and take advantage of the latest tools. With so many tools being used, businesses have to fetch data separately, resulting in inefficiency.
We at Radon Media identify your core technological components and integrate it into one single platform. Typically, the data from your web analytical tools will be integrated with your marketing and sales data. This will provide you accurate data in every step of the decision making process. Any company finding success in the digital world has a strong strategy behind CMS data integration. Our data integration service follows industry standard methods to streamline the whole process.
Most businesses out there integrate only part of your data which results in making inefficient decisions. Marketing and sales data integration will help both your marketing team and sales team to understand where exactly the problem lies and how it can be rectified. CMS data integration with your marketing and sales data will streamline all the marketing activities right from content creation, pitch presentation to email marketing.
Our data integration service will help you identify customer behaviour and engage them for maximum conversions. The marketing data, along with CMS and sales data integration will help you craft a perfect marketing strategy.
How Do We Integrate Your Data?
Integration is the most important and the most ignored practice. It helps businesses collect end-to-end data from different channels and 3rd party tools.
Marketers & decision makers solely reach out to tracking platforms only to get insights, this leads to failure in capturing accurate data, which further affects the business decisions. The primary function of any data integration service is to rectify this problem.
Most of the widely used data tracking platforms track only the sessions, bounce rate, goals, CTR, etc. They don’t even give the insights of the user or calculate the cost data.
Whereas, in Integration, we unify the tracking platforms with the technology stack and derive the final data on a user-level behavioral interface. The final marketing data integration dashboard will have all the data you need to make business decisions.
Set-Up Goals
The first step in aligning your Sales and Marketing data is to align their goals. The primary intention of data integration is to create a revenue plan by understanding the inefficiency. It would be easier if goals of both sales and marketing data integration are on the same page.
Set-Up Communication Between the Teams
Often the misalignment of goals and expectation is what causes the problem between different departments. Our data integration service will ensure that each team understands the marketing integration process and we put together a report about why some channels are not performing well.
Assess
We dive deeper into what technologies you are currently using and detail how each solution can integrate with others. Understand the gaps, redundancy, inconsistency and underutilization of your assets. This will help us create a thorough assessment. This step will take into account the data integration tools you are presently using and some other recommendations based on the audit.
Action
We create a visual diagram of your marketing and data integration tools, including your goal and revenue capabilities. We start integrating all your tools for maximum efficiency eliminating what’s not working and adding the tools which could potentially scale your revenue.
Why Prefer Radon Media?
Our Experience
Having worked across 250+ clients, Radon managed spends worth Rs. 1,000+ Crores across a wide spectrum of industries.
Our Specialization
Radon Media specializes in boosting the ROI. Our marketing strategy will ensure your business skyrockets in your domain crushing all the competition.
Unique Methodology
We helped business gain speeds by following a unique methodology. We have the secret sauce to make your business gain pace in the market.
Brilliant Tools
Our intelligent tools works as a catalyst to boost your revenue and tell exactly how your business operates digitally. We have the data centralization tool which integrates all the marketing and sales data in one place and help you map user journeys.
Effective Team
We have an effective who manages your campaign right from the beginning and helps you every step of the way. Working with Radon Media will show how an effective team can change your business scenario.
Planning to get started with Integration?
Let’s discuss your project! We’d love to hear from you!
