TAG MANAGEMENT
Tag management is a platform that enables marketers and non-technical persons to easily connect, manage and unify all their digital market assets (Web analytics, social media technologies, search engine marketing) without a lot of development work. Using a tag management system is integral for any organization’s data collection and governance needs while also driving a smooth customer experience.
What is Tag Management?
A tag is a snippet of Javascript code that is integrated on organization’s web or mobile site to help vendors with remarketing, conversion tracking, affiliates, and advanced customer insight. Tag Management service helps organizations manage their data systems and tag deployment, which previously required I.T. assistance.
Radon Media has substantial experience working with the leading tag management solution providers like Google Tag Manager, Tealium tag management, Ensighten tag management and Adobe Tag Manager.
Integrating Tag Managements services into your website will help you to –
– Create and manage your own data collection system and best-in-class marketing stack
– Intelligent tag loading and superior architecture ensure you site load faster
– Reduced I.T. support and assistance cost
– Ensure data governance and protection
How do we Deploy a Tag Management Solution?
Radon Media has tag management specialists who has a vast experience of deploying tag management systems across e-commerce, fashion, renewable and retail industries. We have vast knowledge and experience in helping your business select and implement a tag management system.
We follow these steps to implement tag management solutions for your business portal:
Analyze your Tagging Needs
First, we determine what exactly you want to track. The needs and complexities of a tag management solutions depends on the industry, product listings, customer savinness and many other business aspects. As your tag management service provider, we brainstorm different ideas. This step will help us identify the right tag management tool.
Selecting the Right Tag Management Solution
You might use a number of third party tools or may end up with Google Tag Manager. The initial brainstorming session helps us identify the right tag management system. The tool you choose make sure that it also supports your future forecasts.
Implementing a Data Layer Based Tag Management System
With the clutter that is there in a heterogenous business environment, a business simply cannot rely on basic tags. To perform advanced user analysis, create customer path, deliver highly targeted promotions, implementing data layer based tag management system is necessary.
Reporting and Post-implementation Maintenance
Before launching the tag management solution, we test the system in a hypothetical environment to avoid duplicate tags and misfires. As your tag management service provider we maintain detailed records of tag level changes. Our tag management experts will start capturing insights to fulfill the needs of understanding your online customer.
Why Prefer Radon Media?
Our Experience
Having worked across 250+ clients, Radon managed spends worth Rs. 1,000+ Crores across a wide spectrum of industries.
Our Specialization
Radon Media specializes in boosting the ROI. Our marketing strategy will ensure your business skyrockets in your domain crushing all the competition.
Unique Methodology
We helped business gain speeds by following a unique methodology. We have the secret sauce to make your business gain pace in the market.
Brilliant Tools
Our intelligent tools works as a catalyst to boost your revenue and tell exactly how your business operates digitally. The attribution tool helps you attribute your revenue sources to the right marketing channel. We also have the data centralization tool which integrated all the marketing and sales data in one place and help you map user journeys.
Effective Team
We have an effective who manages your campaign right from the beginning and helps you every step of the way. Working with Radon Media will show how an effective team can change your business scenario.
Planning to get started with Tag Management?
Let’s discuss your project! We’d love to hear from you!
